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#153851 - 10/27/09 04:02 PM Artist signings at Hallmark Gold Crown Stores in 2010

I just received this information from my Local Club Store Sponsor regarding how we can get our store to sponsor a signing event:

Win a 2010 In-Store Keepsake Ornament Artist Signing:
Participate in the Local Club In-Store Signing Challenge
If you already sponsor a local Keepsake Ornament Club (KOC) that will appear on the
official local club roster by Jan. 31, 2010, or if you begin a local club by August 2010,
you and your local club can win an in-store Keepsake Ornament artist signing event.
To enter the challenge, members of any new or existing local club must submit a DVD or
written expression about why their local club and retail sponsor should host a Hallmark
Keepsake artist in-store signing event during 2010. KOC will judge entries based on
originality, creativity and content. If your local club and store are chosen to host a
signing event, you will be among winning stores that have the exclusive opportunity to
sell a Keepsake Ornament to which all of the Keepsake studio artists have contributed.
Of the 10 available in-store signings:
 Eight will be awarded to existing local clubs. Winning retail sponsors will be notified
by telephone during March. Winning local club presidents will receive personal calls
from the KOC during April.
 Two will be awarded to new clubs started Feb. 1-Aug. 1, 2010. Those winners will be
notified in beginning in mid-August 2010.
Signings likely will take place during the months of August, September and October.
Each winning club will be recognized during the signing event. In addition, winning local
club members will be invited to meet the attending artists during a private signing of the
event-exclusive design and will receive priority signing-line passes during the store
To qualify for the challenge, local clubs must:
 Submit a DVD or written expression about why their local club and retail sponsor
should host a Hallmark Keepsake artist in-store signing event during 2010.
 Submissions on DVD should be no more than 5 minutes long and cannot be material
previously submitted for KOC contests.
 Existing local clubs must be active, with a 2010 roster on file with the Hallmark
Keepsake Ornament Club by Jan. 31, 2010.
 New clubs established Feb. 1-Aug. 1 must submit a roster and a DVD or written
submission by Aug. 1, 2010.
 One entry per local club.
 Each local club must be sponsored by a Hallmark Gold Crown retailer who is in good
standing with Hallmark.
 All submissions will be judged by a panel of Keepsake Ornament staff members
based on each submission’s originality, creativity and content.
 All submissions become the property of Hallmark Cards.
 No confidentiality or other restrictions apply to the contents of the submissions, and
the submissions may not be the basis for any claims of idea misappropriation against
Hallmark or others who view or read the submissions, regardless of whether a
submission is chosen as a winner.
 Submissions from all currently existing local clubs must be received by Jan. 31, 2010
to qualify.
 Submissions from new clubs must be received by Aug. 1, 2010.
 Mail submissions to:
Hallmark Keepsake Ornament Club
Local Club Challenge
PO Box 419580 MD #166
Kansas City, MO 64141
Additional information:
 Signings dates and attending artists will be assigned at the discretion of the
Keepsake Ornament Club. Winning clubs will not be able to request specific artists
or dates for signings.
 Retailers who currently do not sponsor a local club are encouraged to begin the local
club start-up process as soon as possible. The local club start-up kit and 2010 local
Club roster are available at HallmarkLink.com > Communication Support > News and
Information > KOC.
 KOC will provide each winning Gold Crown retailer with a marketing packet to
promote the signing event. The packet will contain materials to produce invitations,
fliers and posters with the photo and signature of the artist appearing at their store.
 KOC also will provide ideas and support for planning the social time with the artists,
and how to assign and manage the signing lines.
 KOC will provide a limited number of an event-exclusive repainted ornament for the
winning retailer to use as a register-to-win during the signing event.
 KOC will coordinate the artist schedule with each store to allow maximum time with
the event attendees. KOC will provide a Keepsake team member to accompany the
artist and assist with event details, as needed.
The KOC also will also sponsor six additional 2010 in-store signings that are not part of
this challenge. These signings will be announced in April 2010.

#153886 - 10/27/09 08:20 PM Re: Artist signings at Hallmark Gold Crown Stores in 2010 [Re: ]
Karen W2 Offline
Santa's Helper

Registered: 05/11/99
Posts: 6233
Loc: Paradise - San Diego, USA!
Hi Rex,
Thanks for posting this info! I noticed they put a part in there about DVDs not being anything that's been submitted for KOC contests before! That means any of the submissions for the August event don't qualify and clubs have to come up with something different for this contest!

It's interesting to see that there will be 6 signings, for stores chosen by Hallmark, that aren't as a result of having entered the contest.
Karen W2 - Paradise - San Diego, USA!

"If you had the chance to change your fate, would you?!"


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